TEAMSON KIDS
GRAPHIC DESIGNER
SKILLS
CAMPAIGN & CONTENT DESIGN
MOTION & VIDEOS
LIFESTYLE ART DIRECTION
BRAND & DIGITAL
TOOLS
ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP, ADOBE PREMIERE PRO, AI TOOLS
Teamson is a global e-commerce furniture brand selling across the US, Canada, and European markets through major retail platforms including Amazon, Target, Walmart, and Wayfair.
As the sole graphic designer on the Global Marketing team, I develop visual content for Teamson Kids’ product line, spanning Amazon A+ content, lifestyle imagery, product graphics, and website assets. My focus is on translating product features into visuals that speak directly to parents and families, balancing play value, safety communication, and brand consistency across international platforms.
2025 KIDS COMMERCIAL MARKETING
In Q4 2025, Teamson shifted its focus toward its kids brand by launching a new commercial marketing campaign aimed at reaching a wider audience of families. The campaign captures the interaction between children, parents, and the products themselves, spanning four categories: play kitchens, vanity table sets, pretend play market stands, and educational toys. They each target a different demographic based on age and interests.
Using the commercial footage and photoshoot materials, I developed a series of ads and marketing materials that established and maintained a consistent brand language across the kids’ line.
AMAZON CATEGORY PAGE REFRESH
The existing brand store lacked visual consistency and hierarchy. I rebuilt the layout and art-directed new lifestyle imagery to better reflect the products in a real home setting.
PREVIOUS
NOW
Refreshed the category page using video shoot footage to highlight kid lifestyle moments, increase product interaction, and update featured products
Introduced a color system across categories to improve navigation clarity and create a more inviting, child-friendly browsing experience
The kids category page lacked optimization, with an oversized hero image that pushed all remaining content below the fold
Neutral color palette failed to engage customers browsing through categories
AMAZON A+ REFRESH
The existing brand store lacked visual consistency and hierarchy. I rebuilt the layout and art-directed new lifestyle imagery to better reflect the products in a real home setting.
PREVIOUS
A single generic layout is applied to every product with no customization
Panels featured unrelated products, breaking the customer's focus from the listing they were viewing
NOW
Dedicated designs organized by category
A dedicated slide that conveys brand assurance and builds trust with customers
Leveraged existing video shoot image and white background imagery to create more compelling visuals
Consistent and similar product angles across panels for a cleaner, more cohesive presentation
Added a call to action at the bottom of each listing to drive engagement
A call-to-action slide to spark customers' interest in exploring more products with a call-to-action phrase.
HOLIDAY SALE CAMPAIGN
CHRISTMAS SALE
BLACK FRIDAY SALE
