RUBBRBAND INC.
GRAPHIC DESIGNER
SKILLS
IMAGE MAKING
CAMPAIGN DESIGN
MOTION & VIDEOS
AI INTEGRATION
TOOLS
ADOBE AFTER EFFECTS, ADOBE PREMIERE PRO, ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP
Rubbrband is a San Francisco-based AI startup founded in 2024, offering an advanced suite of AI image and video generation tools for creators and marketing teams.
As the sole designer at Rubbrband, I owned all visual content and marketing design across every platform and product launch. This included social media content for LinkedIn, X, Instagram, TikTok, and YouTube, product launch campaigns, feature demonstrations, and web tutorials, driving a 187% engagement increase on X and 10.9% on LinkedIn.
I produced videos and animations in Premiere Pro and After Effects to support the rollout of multiple AI products, including Rubbrband Movies and the Flux Pro model integration, accumulating over 20,000 views and 40,000 impressions across platforms. Beyond social content, I also contributed to website interface design to improve accessibility and overall user experience.
RUBBRBAND MOVIE CAMPAIGN
The Rubbrband Movies launch was a campaign designed to introduce the platform's new AI video generation feature to our audience. My approach opened with a high-energy montage of all available AI models to generate excitement and give users a broad look at what the feature could do. I also included a sneak peek of an in-platform video editor, teasing users with the ability to further customize their AI-generated content.
My workflow involved recording screen captures, generating AI video content, and assembling everything in Adobe After Effects and Premiere Pro. The final videos were published and promoted across X (Twitter), LinkedIn, YouTube, Instagram, and TikTok to maximize reach across all active channels.
NEW FEATURES ROLLOUT VIDEO
I create feature launch videos to introduce new products and guide users on how to use them. For these two videos, I generated and extended the footage using AI tools to produce a hybrid format, combining a feature highlight with an embedded tutorial walkthrough.
My process begins with hands-on testing of each feature so I can understand its value and identify the most effective way to present it to the target audience.
SOCIAL MEDIA POST
The first set highlights the company’s tagline with strong visuals and bold typography to capture the audience's attention. I also created posters to promote events like Project Odyssey and the launch of new features, including Concept Models and Rubbrband Movies integration.
