TEAMSON HOME
GRAPHIC DESIGNER
Teamson is a global e-commerce furniture brand selling across the US, Canada, and European markets through major retail platforms including Amazon, Target, Walmart, and Wayfair.
As the sole graphic designer on the Global Marketing team, I led a comprehensive refresh of Teamson Home's visual presence across Amazon and the brand website. The existing listings suffered from outdated AI-generated imagery that poorly represented the products, inconsistent layouts across sub-pages, and unclear visual hierarchy — all of which were undermining the brand's credibility in competitive Western markets.
Working closely with my manager but owning all design decisions independently, I rebuilt the brand store layout, standardized the visual system across sub-pages, and art directed a new lifestyle imagery direction. The biggest creative challenge was producing realistic, high-quality visuals almost entirely from white-background product photos, with no physical products available in-office — requiring me to develop a precise AI-assisted art direction workflow to achieve natural, believable results.
The Amazon brand store refresh was particularly well received, earning direct approval from the CEO and board.
CAMPAIGN & CONTENT DESIGN
MOTION & VIDEOS
LIFESTYLE ART DIRECTION
BRAND & DIGITAL
SKILLS
TOOLS
ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP, ADOBE PREMIERE PRO, AI TOOLS
AMAZON STOREFRONT REFRESH
Teamson Home's brand store lacked visual consistency and hierarchy. I rebuilt the layout, art-directed new lifestyle imagery, and unified the visual identity across 100+ product listings — resulting in a 2x improvement in storefront conversion rate.
PREVIOUS
NOW
With no physical products available, I developed an AI-assisted art direction workflow to produce realistic lifestyle scenes entirely from white-background product photos.
Inconsistent visual and navigation hierarchy across the storefront.
Low-quality AI and Photoshop imagery undermined brand trust and perceived product quality.
Collaborated with the Amazon Marketing team to restructure product categorization across 100+ products, improving storefront navigation and product discoverability.
Applied data-driven hero product selection for each category using Best Seller, Best Rated, New Releases, and featured product data sourced from the product and marketing teams.
Rebuilt the lifestyle image pipeline using AI generation and Photoshop retouching to produce high-end, realistic visuals, including manual proportion corrections to ensure products matched their physical counterparts and address a recurring customer complaint.
I developed a campaign concept that pairs each cabinet name from our new collection with a complementary font, giving customers a visual sense of the collection's personality and intent.
Following the redesign, Teamson Home's US storefront saw conversion rate increase from 1.5% to 3.1% over the next 30-day period, with sales growing 14% in the same window. The UK storefront saw 87% sales growth and more than doubled its order volume, with visitor-to-order conversion reaching 15%.
AI VIDEO ADS PRODUCTION PIPELINE
Built an AI-assisted video production pipeline using the product team's existing 3D models — rigging, animating, and generating lifestyle footage without a physical shoot. Assembled final ads in Premiere Pro with product callouts and music for Amazon Ads and the brand store.
1. 3D FOUNDATION
Started with the product team's existing manufacturing models as the base asset.
3. AI GENERATION
AI couldn't animate the drawer opening convincingly from a certain angle, so I generated footage across multiple shot angles to find the most convincing way to simulate the opening drawer. I also generated footage across multiple shot angles to build an interesting motion
2. RIGGED AND ANIMATED
Rigged the model and blocked out camera movement in Blender to establish motion reference.
4. FINAL OUTPUT
Drawer movement achieved, also adding multi-angle generation and natural light, delivering the intended motion without fighting AI's limitations.
Also produced a fountain video ad using AI-generated footage from lifestyle images. Added custom water sound design to reinforce the product's core appeal.
ELEVATE 48-FOUNTAIN LINEUP FOR AMAZON A+
I rebuilt the A+ content and product page visuals across 48 Teamson Home fountain listings. Replacing outdated AI-generated imagery with art-directed lifestyle visuals and restructuring the layout for clearer hierarchy and a cleaner, product-focused presentation.
Low-effort composite imagery with product cutouts dropped onto mismatched backgrounds
Fountain placement felt arbitrary and unrealistic for the target audience
The layout lacked structure; a generic company overview appeared mid-page with no relevance to the product
Closing imagery had no descriptive context to guide the customer
PREVIOUS
Art-directed hero image customized to each fountain, anchored by three key selling points
Dedicated nighttime lifestyle section for LED-equipped fountains
Full-bleed lifestyle section communicating durability and year-round outdoor use
Three-scene placement section: Backyard, Garden, and Deck, showing realistic use contexts
The final section covers specs and package contents with a clean measurement diagram and an itemized list
In the 30-day period following the listing refresh, the Outdoor Fountains storefront page saw attributed sales rise from $2,300 to $10,200, with category page views growing from 839 to 2,165. Conversion rate also improved over the same window.
NOW
AMAZON BRAND STORY REFRESH
I rebuilt the Amazon product pages’ Brand Story section. Replacing outdated AI-generated imagery with art-directed lifestyle visuals and restructuring the layout for clearer hierarchy and a cleaner, category-focused presentation.
PREVIOUS
A single generic layout is applied to every product with no customization
Panels featured unrelated products, breaking the customer's focus from the listing they were viewing
NOW
Dedicated designs organized by collection and category
Leveraged existing photoshoot and white background imagery to create more compelling visuals
Consistent product angles across panels for a cleaner, more cohesive presentation
Added a call to action at the bottom of each listing to drive engagement
BLACK FRIDAY CAMPAIGN
I produced a visual for Black Friday and Cyber Monday sale. This design is used to promote sales on all platforms, including storefront, Amazon, and social media
