TEAMSON HOME
GRAPHIC DESIGNER
Teamson is a global e-commerce furniture brand selling across the US, Canada, and European markets through major retail platforms including Amazon, Target, Walmart, and Wayfair.
As the sole graphic designer on the Global Marketing team, I led a comprehensive refresh of Teamson Home's visual presence across Amazon and the brand website. The existing listings suffered from outdated AI-generated imagery that poorly represented the products, inconsistent layouts across sub-pages, and unclear visual hierarchy — all of which were undermining the brand's credibility in competitive Western markets.
Working closely with my manager but owning all design decisions independently, I rebuilt the brand store layout, standardized the visual system across sub-pages, and art directed a new lifestyle imagery direction. The biggest creative challenge was producing realistic, high-quality visuals almost entirely from white-background product photos, with no physical products available in-office — requiring me to develop a precise AI-assisted art direction workflow to achieve natural, believable results.
The Amazon brand store refresh was particularly well received, earning direct approval from the CEO and board.
CAMPAIGN & CONTENT DESIGN
MOTION & VIDEOS
LIFESTYLE ART DIRECTION
BRAND & DIGITAL
SKILLS
TOOLS
ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP, ADOBE PREMIERE PRO, AI TOOLS
AMAZON STOREFRONT REFRESH
The existing brand store lacked visual consistency and hierarchy. I rebuilt the layout and art-directed new lifestyle imagery to better reflect the products in a real home setting.
PREVIOUS
NOW
With no physical products available, I developed an AI-assisted art direction workflow to produce realistic lifestyle scenes entirely from white-background product photos.
Inconsistent visual and navigation hierarchy across the storefront.
Low-quality AI and Photoshop imagery undermined brand trust and perceived product quality.
Collaborated with the Amazon Marketing team to restructure product categorization across 100+ products, improving storefront navigation and product discoverability.
Applied data-driven hero product selection for each category using Best Seller, Best Rated, New Releases, and featured product data sourced from the product and marketing teams.
Rebuilt the lifestyle image pipeline using AI generation and Photoshop retouching to produce high-end, realistic visuals, including manual proportion corrections to ensure products matched their physical counterparts and address a recurring customer complaint.
I developed a campaign concept that pairs each cabinet name from our new collection with a complementary font, giving customers a visual sense of the collection's personality and intent.
PRODUCT LIFESTYLE VIDEO ADS
I produced video ads for Amazon sponsored placements and the brand store by generating AI footage, curating and re-editing clips in Premiere Pro, and layering product feature callouts and music to create cohesive lifestyle-driven motion content.
These video ads are also used in the brand’s Amazon storefront page and Amazon sponsor ads
ELEVATE 48-FOUNTAIN LINEUP FOR AMAZON A+
I rebuilt the A+ content and product page visuals across 48 Teamson Home fountain listings. Replacing outdated AI-generated imagery with art-directed lifestyle visuals and restructuring the layout for clearer hierarchy and a cleaner, product-focused presentation.
Low-effort composite imagery with product cutouts dropped onto mismatched backgrounds
Fountain placement felt arbitrary and unrealistic for the target audience
The layout lacked structure; a generic company overview appeared mid-page with no relevance to the product
Closing imagery had no descriptive context to guide the customer
PREVIOUS
Art-directed hero image customized to each fountain, anchored by three key selling points
Dedicated nighttime lifestyle section for LED-equipped fountains
Full-bleed lifestyle section communicating durability and year-round outdoor use
Three-scene placement section: Backyard, Garden, and Deck, showing realistic use contexts
The final section covers specs and package contents with a clean measurement diagram and an itemized list
NOW
AMAZON BRAND STORY REFRESH
I rebuilt the Amazon product pages’ Brand Story section. Replacing outdated AI-generated imagery with art-directed lifestyle visuals and restructuring the layout for clearer hierarchy and a cleaner, category-focused presentation.
PREVIOUS
A single generic layout is applied to every product with no customization
Panels featured unrelated products, breaking the customer's focus from the listing they were viewing
NOW
Dedicated designs organized by collection and category
Leveraged existing photoshoot and white background imagery to create more compelling visuals
Consistent product angles across panels for a cleaner, more cohesive presentation
Added a call to action at the bottom of each listing to drive engagement
BLACK FRIDAY CAMPAIGN
I produced a visual for Black Friday and Cyber Monday sale. This design is used to promote sales on all platforms, including storefront, Amazon, and social media
